WHY AI WON'T TRANSFORM RECRUITMENT.

Because People Still Hire People

There’s a lot of noise right now about how AI is going to "revolutionise" recruitment. Automated screening, chatbots doing first-round interviews, algorithms matching candidates to roles before a human even lifts a finger. Sounds slick. But here’s the truth: recruitment isn’t a data problem. It’s a people business.

Yes, AI can process CVs faster than any recruiter. It can rank applicants by keyword, screen for qualifications, even run sentiment analysis on interviews. But it doesn’t get the nuance. It doesn’t see potential in the candidate who zig-zagged through careers, or spot the quiet brilliance behind a nervous first impression. It doesn’t feel culture fit, read between the lines, or sense the grit that lives between bullet points on a resume.

At best, AI can support—triage, assist, organise. But it can’t inspire trust in a candidate taking a leap of faith. It can’t convince a client to back someone unconventional. It won’t mentor, mediate, or make the awkward call when things go sideways.

Recruitment is powered by empathy, judgement, chemistry. The stuff of human relationships. The best recruiters don’t just match CVs to job specs—they build teams, broker futures, and navigate complexity. That’s not something you can automate.

Will AI change parts of the process? Absolutely. But transform it? Not a chance. Because in the end, great recruitment isn’t about inputs and outputs. It’s about people—and people are messy, unpredictable, emotional, brilliant creatures.

Let the machines handle the admin. The humans will do the hiring.